radio advertising

'Copying doesn’t cut it': how brands have approached Christmas in 2020

'Copying doesn’t cut it': how brands have approached Christmas in 2020

Head of Maple Street Creative and PodcastWorks, Ally Lang discusses how have brands approached their Christmas messaging in 2020.

3 golden rules brands should consider post lockdown

3 golden rules brands should consider post lockdown

Retailers, restaurants and even tattoo parlours have been working their way back over the last couple of weeks, and next up are gyms, bowling alleys, and casinos. How can they ensure there’s a bounce to them being back? Here are the 3 golden rules brands should consider post lockdown.

Fewer Radio Terms and Conditions: What Does This Mean for Advertisers?

Fewer Radio Terms and Conditions: What Does This Mean for Advertisers?

In a RAJAR week you’d be forgiven for missing the odd media story, but whilst we were all ploughing through the figures on Wednesday, Radiocentre announced some significant guidelines to reduce the terms and conditions necessary in certain radio ads, which can take up half the duration of the commercial and are estimated to cost the industry around £120 million a year. So, what does this mean for advertisers?