About

We're a small, friendly team of creatives. With hundreds of years of collective experience (probably), these are the faces behind the sounds. 

 
neil

Neil Cowling - Creative Development Director

Neil is a multi-award winning writer and producer, having worked across both BBC and commercial radio for over 20 years. He’s managed hundreds of projects from local radio ads to the BBC’s London 2012 promotional campaign, and directed voice sessions with everyone from his own children to David Attenborough. He’s won awards for documentaries, children’s radio shows, and commercial ads, and has run his own production company – Fresh Air – since 2003. 

 
sara

Sara Hashem - Head of Production

Sara has worked in radio for over a decade, twelve of those years have been spent in commercial production. Previous to Maple Street, she was based in Manchester with brilliant people and great, great pies. Sara has been lucky enough to work with a plethora of famous faces and has made ads for every sector imaginable!

Since working at Maple Street, Sara’s skillset has expanded due to the variety of audio projects that are undertaken here; from national radio campaigns, to digital audio and podcast production!

 

Nicki Marinovic - Senior Creative

Nicki has been writing radio campaigns for over 12 years now and still loves it! She spent most of her career as a Senior Creative at Global Radio, where she worked across all their major brands from Classic FM to Radio X and penned many successful campaigns for both local and national clients.

There are too many career highlights to fit in this little space, but a few shine out. Like getting Goldie Lookin Chain to rap about car auctions, making a client cry (IN A GOOD WAY) and having Matt Berry and Richard Ayoade voice a campaign for her (she even got a hug at the end!) Her regular sofa chats with Brian Blessed are pretty special too.

Nicki splits her time now between writing campaigns and meeting our clients and agencies. She loves Maple Street life, as it gives her the chance to write awesome campaigns for the world’s biggest brands, alongside a team of writers and producers who she absolutely adores.

 
julia

Julia Vethakkan - New Business Manager

Julia is an experienced Business Development Manager with vast knowledge of working with leading brands within the advertising and media industry.  She’s worked in radio for over 8 years with some of the largest stations in the UK, delivering campaigns and creative that truly help bring clients brands to life.

She shouts about what we do, and she does it loudly.

 

Louise Mulroy - Executive Producer

Tea lover, lager enthusiast and “fixer of broken things.” She’s a dab-hand at a broadcast PR session, a podcast mix down and commercial production. A champion wire solderer and gin fiend, Louise is always on hand to engineer a session or prop up a bar.

In her spare time, Louise also presents and produces the award-winning podcast, "We Made A Beer". 

 

Rich Spalding - Creative Writer

Rich is our Creative Writer. He’s lived in Kidderminster, Doncaster and Poole before moving to London, so is well accustomed to the glamour of big city life. Rich is a commercial scriptwriter and comedy writer. He's created commercials for clients up and down the country. And a Parrot Zoo. His moustache is pathetic. His jumpers are superb.

His masterpiece is the monthly Maple Street Newsletter, which you'll find on the 'News' section.

 
kat

Katharine Kerr - Content Producer

Katharine is a writer and audio producer who's worked for the biggest commercial radio stations in the UK.

She's recorded on rollercoasters, cruise ships, obstacles courses and even in a cage pursued by hungry lions - no location is too wild, no subject too obscure.

From detailed production planning to original ideas and strategic messages brought to life with beautiful content, she's passionate about happy clients and helping guests and talent shine. 

And she can't stop making podcasts.

You're in safe hands here.

 
 
gallop

Laura Gallop - Assistant Content Producer

Having joined us from BBC Radio 4, Laura works on the longer form content that we produce here at Maple Street. Thanks to her research, she is queen of "conversations you certainly don’t expect to hear in the office" – we’ve overheard her natter with white witches, mermaids, and "penetration testers" (we’ll let you google that one). Likewise, she’s now an expert on peat in the Yorkshire moors, and can set you up at rodeo school in Oklahoma if that’s your kind of thing.