We're a small, friendly team of creatives. With hundreds of years of collective experience (probably), these are the faces behind the sounds. 


Sara Hashem - Head of Production

Sara has worked in radio for over a decade, twelve of those years have been spent in commercial production. Previous to Maple Street, she was based in Manchester with brilliant people and great, great pies. Sara has been lucky enough to work with a plethora of famous faces and has made ads for every sector imaginable!

Since working at Maple Street, Sara’s skillset has expanded due to the variety of audio projects that are undertaken here; from national radio campaigns, to digital audio and podcast production!


Nicki Marinovic - Senior Creative

Nicki has been writing radio campaigns for over 12 years now and still loves it! She spent most of her career as a Senior Creative at Global Radio, where she worked across all their major brands from Classic FM to Radio X and penned many successful campaigns for both local and national clients.

There are too many career highlights to fit in this little space, but a few shine out. Like getting Goldie Lookin Chain to rap about car auctions, making a client cry (IN A GOOD WAY) and having Matt Berry and Richard Ayoade voice a campaign for her (she even got a hug at the end!) Her regular sofa chats with Brian Blessed are pretty special too.

Nicki splits her time now between writing campaigns and meeting our clients and agencies. She loves Maple Street life, as it gives her the chance to write awesome campaigns for the world’s biggest brands, alongside a team of writers and producers who she absolutely adores.


Julia Vethakkan - New Business Manager

Julia is an experienced Business Development Manager with vast knowledge of working with leading brands within the advertising and media industry.  She’s worked in radio for over 8 years with some of the largest stations in the UK, delivering campaigns and creative that truly help bring clients brands to life.

She shouts about what we do, and she does it loudly.


Rich Spalding - Creative Writer

Rich is our Creative Writer. He’s lived in Kidderminster, Doncaster and Poole before moving to London, so is well accustomed to the glamour of big city life. Rich is a commercial scriptwriter and comedy writer. He's created commercials for clients up and down the country. And a Parrot Zoo. His moustache is pathetic. His jumpers are superb.

His masterpiece is the monthly Maple Street Newsletter, which you'll find on the 'News' section.


James McCombe - Producer

James is our brand-new producer. He’ll be working in the studio, putting together adverts, podcasts, programmes – essentially anything that falls under the audio category.

What else do you need to know about James? Well, he’s from New Zealand (you know, from off of Lord of the Rings). He goes to the GYM BEFORE WORK like an athlete or a murderer. That’s James, if you see him in the street say hi!