Maple Street Salary Reveal

After the BBC made the decision to reveal the salaries of its top earners, it has become clear that there is an appetite amongst the general public for greater transparency from their media and content providers.

In light of this, Maple Street have opted to follow suit and reveal how much we earn, in the hopes of building greater trust between ourselves and our clients.

All salaries are correct at the time of publishing


Creative Director - Neil Cowling

Neil earns a salary of £1.5 million, though he insists on being paid exclusively in Francs, the extinct French currency, so his actual take home pay, after tax, is £0.


Head of Production - Sara Hashem

Sara works on the basis that we keep her identity secret and continue to aid her flight from justice.


Senior Creative -Nicki Marinovic

Nicki is in fact the ghost of a small Serbian child, and earns revenge rather than money.


Content Producer - Katherine Kerr

Katherine works on a day rate – meaning she is paid in days. For every week she works, we extend her life by a day. Kat is 134 and will never die.


New Business Manager - Julia Vethakkan

As our newest recruit, Julia is still on probation and is therefore is not paid an actual salary – we simply provide her with food, water and a small piece of tarpaulin she can use as shelter during rainy nights.


Creative Writer - Rich Spalding

Rich earns £nowherenearenough – his salary is surprisingly low, considering his talent, his good looks and the amount of joy he brings us on a day to day basis, both personally and professionally. He is well overdue a pay-rise and is absolutely not using this as a passive aggressive method of asking for one. But do please get #getrichapayrise trending. Thanks.


Executive Producer - Louise Mulroy

Louise shits gold and has no need for actual money.


Assistant Content Producer - Laura Gallop

Laura is paid in weapons.

There are two major conclusions to take from this –

As at the BBC, there is a clear and present equality issue at Maple Street. 75% of our top earning staff are women, only 25% men. It’s a problem we are very proud to have and are doing absolutely nothing to rectify.

None of us actually take home a penny – so please, please keep doing business with us. Our families are very hungry.

That is all. Thank you.  

Everything JUNE-eed to Know…

Oh. Hi…


Didn’t see you there.

How’ve you been? Yeah, it has been a while. How am I? Oh, you know, same old same old. Yeah, still writing the newsletter. Yes it is very fulfilling, thank you.

Anyway, best get on with this.

What a month it’s been, dear readers. At the start of June, against all the odds, we found a way to make our country even less stable. An honestly remarkable achievement in the current climate, and one that raises the stakes for any other nation hoping to play at destabilisation in the coming weeks. Your move, America.

We’ve put together a handy (read: silly) guide to politics that you can hear, here.

But anyway, look at me blabbering on. How have you been?

Great. We should catch up properly sometime. I never stopped loving you.


This was our June.


23 & Me

Because you can never be sure, can you. OK, people kept telling you she ‘looks just like you’, but you didn’t see it. I mean, how could you? She was a baby, she looked like every baby. Like a faraway Ian Hislop. And sure, yes, the timings add up, and she takes after you. But there’s still that doubt…that little niggle of uncertainty late at night. Because she’s ginger and so is the milkman.

What I’m saying is, for Father’s Day, why not get your dad a DNA test? That was (sort of, but not really) the message behind our campaign for 23 & Me. These ads delve into the fascinating world of genetics. We love these ads. Have a listen!


Honestly, We Hate to Boast, We Really Do, But…

…bloody constant flow of celebs this month. I feel like I’ve been knocked out in a cartoon - because I’m seeing stars. I feel like an astrologer, because I’m – well, same joke that, no need to repeat it. Basically, it’s been a star studded month. I feel like an astronaut because I’m always surrounded by – yeah, you get it.

HEAD OF PROD Sara and NEW hubby mart

HEAD OF PROD Sara and NEW hubby mart

We had the genuine honour of producing radio commercials for the Red Cross this month. Their appeal for support in the wake of the recent tragedies in Manchester and London were voiced by Martin Freeman, and ran across Bauer and Wireless Group stations.

For the last few weeks we’ve been hosting radio royalty. Kyle Sandilands (about two-thirds of KIIS FM’s Kyle and Jackie-O), has been coming into our studios, under the cover of darkness, and broadcasting to the whole of Australia - every evening! Once voted Australia’s most-hated celebrity (though recently beaten to the top spot by Rolf Harris…genuinely), Kyle’s shows have been typically raucous and non-PC. The biggest challenge was turning him upside down so he felt at home while broadcasting, but we managed it with a series of winches and pulleys, and it was very worth it.



Sorry gang, but the celeb fest boast-a-thon isn’t over yet! Not only did we produce the commercials for ITV’s Ascot coverage, we had them voiced by none other than the Captain of the Titanic! And he didn’t propel us all to an icy grave!

Also known as Bernard Hill (or the King of Rohan from Lord of the Rings if you’re a nerd), he did a typically spell-binding turn and raised the commercial a whole new level. Have a listen to him here!


A Spokesman Said

You’ve gotta fight…DUN-DUN…for your rights…DUN-DUN-DUN…to consume energy and insure your house/car at a fair price.

It’s not as catchy as the Beastie Boys original, but there’s a certain ring. We’ve made a couple of ads for A Spokesman Said who, despite their baffling company name, are a price comparison website that “fight for consumer rights”. We took that very literally, and made a number of ads for them themed around physical violence (kind of). Have a listen here. 


We Need Good People. Hire Our Studio. Please.

Want to follow in the footsteps of Bernard Hill, Roger Daltrey and Hugh Bonneville? Then you, like them, could use our studios! And who knows, maybe you’ll appear here in this very newsletter! From adverts, to podcasts to, who knows, your own ground-breaking rap fusion album – record in top class facilities with top class producers and a fully working fridge.




Get your briefs out!

Send us through your most troublesome brief and we’ll help you make it into an audio masterpiece.

No obligation - just to show you what we can do.

Is it too visual for radio? Is it a rubbish product? Is it tricky?
Is it something you wish would just go away?

Whatever the reason, hand it over and let us make it shine.  Send your tricky briefs through to us at


And that’s what we’ve been up to in June.

Why not let us know what you’ve been doing with your month? We’d love to read it! (Please note that due to the high volume of fan mail we receive we will be unable to read or reply to individual correspondences, though they are, of course, appreciated).

And all that’s left is for me to thank everyone who made this possible. Thank you to my mother for always believing in me, my friends and family for their constant support and belief. And last, but not least, thanks to you, dear reader. My still point in a turning world. My only true friend.

This has all gone to my head.



Brand Safety Doesn’t Concern Me

Confesses Neil, our Creative Development Director. A blog originally written for the IAB.

I know it’s a hot topic at the moment, but it doesn’t worry me now and it probably won’t worry me in the future.

Why not? Because I work in audio advertising.

That’s not to say I don’t care about it - I do, but working in audio and worrying about brand safety is like living in London and worrying about volcano eruptions. Scary, and not nice for the people affected, but we can be grateful that it doesn’t directly affect us.


I’m not trying to be smug, but brand safety is less of an issue because planned digital audios ad largely run on:

a)The digital stream of a broadcast radio station
b)A music streaming platform like Spotify or Deezer
c)A podcast platform against a set vertical on an approved whitelist

Programmatic is making its way to audio and is currently used on Spotify, and via DAX, and with “A Million Ads” technology, the creative can even be dynamic. The creative possibilities of this are what drive audio nerds like me to be super excited about the next few years, as what used to be purely “radio” advertising moves closer and closer to matching the personalisation levels offered by digital media.

Radio stations, streaming services, and podcast platforms all have full control over their content. If you want to buy programmatically you can rest assured that the content’s been approved, or if you want more control, than advertisers can choose the precise music genre, podcast series, or radio stations to advertise on.

So, for those of us in audio, the term “brand safety” can still be used, but in lower-case letters, with a soft, creative emphasis. It’s about making sure that the client chooses the PERFECT environment for their brand: Do the subtleties of the brand’s tone of voice fit seamlessly with the platform, the radio station or the associated content? Are they speaking as effectively as possible to the perfect audience, not just a good one? 

There’s still some risk that, for instance, an ad for walk-in baths could appear next to some hard-core hip-hop, but the platforms and agencies, like Radioworks, should work together to make sure the plans and the algorithms guard against that scenario. 

Audio is an intimate, infinite blank canvas, speaking to people in unique, personal moments. So if you’re dreaming of a brilliant, creative, adored medium that gives you a break from worrying about brand safety, just close your eyes and open your ears. You’ll find it’s right here.

Read more here

Maple Street News - It’s May-Ple Street!

Summer is here and we already don’t want it. People are taking their tops off in parks, wasps are back to ruin everyone’s good vibes, and we’re sweaty.

We’re all sweaty. I don’t remember what it was like to be dry.

Fortunately, it’ll only last about a week. HAHA. British humour, eh? We bloody love talking about the weather.

One deadly serious point before we go on, however – no man looks good in shorts. It needs saying, as a public service. There is not a man in the world who can get away with shorts in a non-sporting capacity. And I say this not as a critic, but as a man who cannot get away with shorts. For all our sakes, men, please, stick to trousers. Go for light trousers if you must. If you’re about to question whether that includes ¾ lengths then, no, obviously, they are the worst of them all. The key message here, lads, is that, as recompense for all the privilege being male affords you, you must now have sweaty legs for the next few months. I’m sorry. Please deal with this quietly.

Here is what we’ve been up to. 


D&AD Awards

THE BEST ADVERTS IN THE WORLD is how they are billed – and they’ve just been announced. Sadly, our work isn’t on the list, but that may be partly down to the fact that we didn’t enter (can’t lose if you don’t try – smart) – but the people who did win are well worth listening to. Here is a link,so relax, maybe have a bath, light some candles, chuck in some bubbles - and treat yourself to the very best of radio advertising. What an afternoon.




I can be mature about this.


We’re doing adverts for bras. Fine. That’s absolutely fine. Honestly, I think of this client like I would any client. It’s actually kind of boring to me, now, thinking about it. It’s on a level with, I dunno, MOTs. It’s just bras, guys, get over it. Can we all be grown-ups now please?

We’re doing adverts for bras. The ads are great, as are the bras. Listen here.




Good news, stats fans! Last week the latest RAJAR came out.

Like any normal person, you’ll probably have pored over it in the kind of detail you normally reserve for this newsletter, but for anyone who hasn’t yet, here are the extremely edited down highlights…


CAPITAL ARE BACK TO NUMBER ONE – in London, at least.

DIGITAL RADIO’S LISTENING SHARE REACHES 47.2% - which is significant, because it’s close to the 50% mark, and the 50% mark is the point at which the government will start to consider switching off FM and essentially banning old people from listening to the radio.

COMMERCIAL RADIO BACK IN FRONT OF BBC – with 34.5 million listening hours a week. Take THAT, public ownership!


Barnet and Southgate College


Are you a trendy cool young teen who recently completed their GCSEs? If so, this e-mail newsletter almost certainly shouldn’t have reached you. We’re sorry, we’ve made an error. However, while you’re here, listen to this ad we made for Barnet and Southgate College helping #teens work out what to do with their lives. It’s one of two, and we think they both sound great!


In the meantime, what are you doing with your June? Voting in the election, most likely. We’ve all gotta vote these days. It’s not the past anymore, where some of us weren’t allowed. No. Now we all can, so we all must. See you in a school hall on June the 8th. LET’S TURN THIS COUNTRY ROUND!

Maple Street? More Like M-APRIL Street

Oh bloody hell.

Elections are like buses, aren’t they? You know, you wait years for one and then three run you over in quick succession, leaving you with life-altering injuries from which you’ll never truly recover.

So there’s another one, now, and surely no-one is more annoyed than David Dimbleby. The only reason elections are held five years apart is to allow the Double-D to catch up on his sleep. He’s having to make a very early start to his rigorous pre-election routine of daily coffee enemas.

But let’s forget about the election for a second, and look overseas. What’s been going on in the rest of the world? More elections, obviously. In France? Elections. Turkey? Elections. Everyone is constantly trying to elect people these days. Everybody is voting for things. Everybody wants a say. Well not on my watch! This newsletter is, always has been, and will forever remain, a benevolent dictatorship.

Now read what I’ve written and like it.


The British Podcast Awards


It’s glad rags time, gang – we’ve been nominated for an award! Well, two awards, in fact! As you will surely know by now, our sister company Fresh Air Productions are podcast experts, with cutting edge podcast ideas constantly plopping out of their nether areas. And now, their excellent National Trust podcast has been nominated for ‘Best Branded Content’ and ‘Smartest Podcast’ at the BPA’s. We’ve picked our walk on music, we’ve had a flag designed, the speech currently stands at 3,000 words. It should be quite a night.





Election and the Deregulation of Commercial Radio

In which our intrepid hero continues his tireless quest to bring you the MOST boring news possible.

Because elections are about more than Brexit, nuclear weapons, global warming and Brexit – it’s also about the deregulation of commercial radio. The Department of Culture, Media and Sport (DCMS) has pledged earlier this year that ‘radio will no longer be shackled to an outdated regulatory system’, which is great, because these shackles really rub at your wrists. Apparently the election shouldn’t delay the great un-shackling, so if you like your radio de-regulated, you’re in luck. Right, that’s that dealt with. Thank you for your time.




WorldPay might not be a company you’ve heard of – but that’s about to change. Chances are they’ve been part of your life for a while anyway, without you even knowing…

It’s actually not as sinister as it sounds – they’re a company that provides payment systems, so like those little card readers and online transfers and stuff. They’re not just any payment provider, mind you – but the UK’s leading payment provider. And we’ve just produced their first ever radio campaign! Have a wee listen here.


H & S Gone M

Innovation. Disruption. Industry 4.0. These are all words I don’t get to use in my work. But they are all found in our new, industry focussed podcast for Heidrick and Struggles. Listen to important people talk about the future of business - what it will look like, how it will smell, that sort of thing.


Chris Ramsey’s Got a New TV Show

…and we made the advert for it. It features people from Newcastle being from Newcastle, and I, for one, am 100% behind it. Have a listen.


Who Are You? Who? Who? Who? Who?

We all got a little over-excited, earlier this month. Honestly, I Can’t Explain it as we’re used to famous faces, but to My Generation this particular guest is a genuine (Pinball) Wizard. A few people didn’t recognise him when he came in, and had to ask Who Are You, but once they’d worked it out they said they Won’t Get Fooled Again

Yes, this month we had John Bishop in our studios! He was joining Jason Manford to record Jason’s Absolute Radio show.

Also Roger Daltrey was there.

(Some have questioned whether that lengthy set up of creaky puns was worth it for the punchline. I say yes.)


Little Boy Blue

This month we made the audio for ITV drama Little Boy Blue – about the murder of 11-year old Everton fan Rhys Jones ten years ago. It’s a difficult watch, but an important one – and you can hear our audio here.


And that’s your lot for this month. A month of change, a month of turmoil. But, on the bright side, two bank holidays next month, so…

Keep safe, keep strong. Eat shredded wheat. Remember that you can burn in the UK, so be sure to use sun cream on hot days. Don’t worry too much. Watch out for vandals. Eat your five a day, don’t talk to strangers. And, most importantly of all, remember that you can’t teach an old dog new tricks, so don’t even try, OK?

Beware the ads of March

‘The trees are coming into leaf,

Like something almost being said,

The recent buds relax and spread,

Their greenness is a kind of grief.’


Trust Philip Larkin to make spring depressing. It’s just the pollen, Phil. It makes your eyes water. Have a Piriton and get on with it.

This is, of course, the first newsletter since the triggering of Article 50 and Britain’s entry into an unknown world. What will the future look like? What colour, what tenor, what hue? What shape will our bananas be? Can we still get brie? What do we do with Nigel Farage now?

This is an unsteady, unsure world. All I can offer you, dear reader, is the comfort of knowing this newsletter will continue, as will the stellar work of the Maple Street Creative team and the general depression of early spring. Have a Piriton and get on with it. Here’s what we’ve been doing with our March…



Parliament Explained: The Podcast

What really goes on in the Houses of Parliament? We all know the obvious answer (it’s where they make brown sauce), but believe it or not, there’s more to the place than condiments.

Our brand new Parliament Explained podcast will take you by the hand and walk you down the corridors of power – basically explaining, step by step, how the laws that govern our country are made. It’s a hugely important project, particularly at a time like this, and we’re very proud to have worked on it. You can download it here.




Horse Racing Returns to ITV


A horse walks into a bar.

‘Why the long face?’ the barman asks.

The horse, startled by the sudden noise, rears up onto its hind legs, knocks over two tables and breaks the landlady’s arm.

And that’s why horses aren’t allowed in pubs. They are allowed on ITV though – as it’s the new home of horse racing! We’ve made the radio promotions, as part of our ongoing relationship with ITV, and you can hear them right here.


Phillip Hammond and the Budget

HOLD ON! NO! DON’T STOP READING, PLEASE, BEAR WITH ME! This won’t be as boring as you think.

Basically, recently, the budget happened. And halfway through, Phillip Hammond started talking about terms and conditions in advertising. It felt like he’d just gone a bit sideways, but in fact, part of the budget is a proposal to tackle lengthy Terms and Conditions in adverts, as listeners tend not to remember them and they put advertisers off.

Apparently the radio industry loses £120 million a year due to long terms and conditions (which seems too high, surely?) But nope, apparently, it’s true, and Phillip Hammond is single-handedly going to turn this ship around! Terrible news for Ts and Cs fans, great news for the rest of us!




There’s nothing we love more than a new client and there’s nothing we hate more than dirty laundry. So writing and producing the new radio commercials for Laundrapp has been an absolute dream! Listen to the squeaky clean new creative right here.




Britain’s Next Top Model

We all know who Britain’s current top model is, of course. No need for me to give you that information. But we’re getting tired of her – the real question is who is going to be next? Well, we can narrow it down to these eleven women, but beyond that it’s anyone’s guess.

If you want to find out, why not watch the show? And if you’re going to watch the show, why not listen to the excellent commercial we made to promote it?


All Around Me are Familiar Faces…

This month has sadly seen the return of our cursed celebrity infestation. We lay traps, we put out poison but each month celebrities get in through the pipes and start recording in our studio.


Here are some of the disgusting vermin we’ve had to deal with this month.

Shaun Keaveney was in to record a podcast for Pan Macmillan, where he chats to some of the world’s leading experts in economics, biology, physics and more.

Former England cricket captain Michael Vaughan was in courtesy of the Central Media Group. He’s a tall man, that Michael Vaughan. An unexpectedly tall man.


EA Games

Can you lead a team of military trained explorers through new hostile galaxies, where danger awaits around every corner?

That’s the question posed in our new advert for EA Games’ Mass Effect Andromeda! I know my answer – no I absolutely cannot.


And that’s the end of this crazy ride. Shall we do it all again next month?

Well, I’m contractually obliged to, so…yes! Let’s!

Until then, have a Piriton and get on with it.

Absolutely Feb-ulous from Maple Street Creative


It doesn’t feel like it’s been a month since last I wrote. Have you been keeping well? Do you get my letters? Why do you never reply? Am I simply shouting into the void?

It’s been a tumultuous month, ol’ February. The shortest month, let’s not forget, but still one that packs a few punches. Valentine’s Day, Pancake Day…but it’s once February’s over that things really get exciting, because…it’s ASH WEDNESDAY!

It’s only a week ‘til Ash Wednesday, guys! Comes round faster every year, doesn’t it? Who can forget that feeling of an Ash Wednesday morning? Charging downstairs to see if the Ash Man has been – then rushing into the street and playing in the freshly fallen ash! Ah, Ash Wednesday…the worst of all the holidays.

Right, now you’ve read that load of nonsense – why not stay on and find out what Maple Street have been up to this month…


RadioPlayer Car


Picture this. It’s you. In your car. Top down, wind in your hair, long red scarf billowing out behind you – your favourite adverts blasting out of the radio. And then, all of a sudden…it cuts out. You’ve lost signal. You’re so disappointed you swerve off a bridge and plunge to your death.

Well now, at long last – this scenario can be avoided thanks to RadioPlayerCar. It’s the new technology that, once fitted to your car, tracks the best signal from FM, DAB and online and makes sure you get the best possible reception wherever you go. We worked with the brilliant team at RadioCentre to make the commercials for it. You can hear them across hundreds of stations all over the country – or, right here, by clicking this link. We’re dead proud.




E-Receptionist is the technology every business needs – it answers and directs your calls while you’re away from the office – so you never miss out on business. How do we know all this? Magic. And also the ads we made for them. Hear them here – or across the country, on your radio. 





Mystery Celebrity

We’ve had a person visiting this month, someone you’ll definitely know…but we’re not allowed to tell you who that is, or what they’re doing. It’s exciting, but you’ll just have to take my word for it. We’re working with them to do something – and that is honestly the most transparent I can be. But below are four celebrities…could it be one of them?

Hint: it is none of these people.



Bloom and Wild


Did any of you forget Valentine’s Day? Despite the fact that it’s on the same exact day every year. Despite the fact that it’s the only thing anyone talks about for a solid fortnight beforehand. Despite that – I bet someone, somewhere, still forgot.

Fortunately, we at Maple Street did not – and our Valentine was the lovely Bloom and Wild, purveyors of beautiful flowers, delivered the next day for especially forgetful lovers. We made them an advert – they gave us some flowers (and money). But they genuinely sent us flowers. Isn’t that lovely?




Our work with ITV is some of the stuff we’re most proud of. This year we’ve already produced radio campaigns for programmes such as The Unforgotten and Good Karma Hospital  – and next up is the return of bum-clenching mystery series Broadchurch.

Dr Who and Sophie from Peep Show team up once again to fight crime on dramatic clifftops. Keep your ears pricked for our Broadchurch trails on your airwaves soon – along with promos for other great shows, including Dawn French’s Little Big Shots, Prime Suspect: 1973 and Dance Dance Dance!



And that, dear friends, is the end. Short month, short newsletter, I guess. Have a great last five days of February. Spend them wisely. Drink only the best wine, eat only the finest cheeses, sleep on a bed made of goose down and yoghurt. Frolic, if you get the chance. Recycle. Do a press up.

But most importantly, be kind to each other and to yourself. And to me, your lowly Newsletter writer.

Good bye.



Well, we made it, gang – we crashed through January like a rhino through a tuck shop – eyes closed, head down, spearing fizzy cans with our enormous horn. And now you’ve got crisps in your nostrils and ice cream in your eyes. In other words, January is a tough month.

Have you kept up with your resolutions? Who cares. Get off the treadmill, drop that celery stick and instead pour yourself a huge glass of drugs before tucking into this month’s meaty Maple Street newsletter.


Bat Out of Hell


Depending on your point of view, Meatloaf is either a phenomenally talented singer of huge, era defining rock n roll ballads, or a weird kind of ground meat dish Americans eat. For us, it’s very much the former – and we’ve had the huge privilege of producing the ads for the brand new Meatloaf musical – Bat Out of Hell! We’ve not seen the show but I imagine motorbikes will feature heavily – alongside bats and, presumably, hell. Have a wee listen here


Leyland SDM


DIY. Do It Yourself. That’s the selfish motto of Tory Britain, am I right? Yes, I am. Or, for balance, no, I am not. I do not know what I am talking about. But when it comes to DIY, Leyland know exactly what they’re talking about. And what they’re talking about is DIY. And how are they talking about it? In store, over speakers, using audio we created for them. Wow, we got there in the end.

Essentially, we’ve made some in store audio for Leyland – because there’s no kind of audio we can’t do – and you can hear a little sample here. You can also, of course, hear it in store. So please do that too.




Sanjeev Bhaskar and Ruth from Spooks work out why an MP’s body is chopped up in a suitcase. That’s (kind of) the premise for ITV’s second series of Unforgotten (alternative title: Remembered). We’ve made the trailer for the new series - which you can listen to here – along with trailers for Dance Dance Dance and Halcyon. Keep your ears pricked for further ITV trailers courtesy of Maple Street, including Good Karma Hospital and the long-awaited return of Broadchurch.


Brandon Trust

Sometimes, in this job, you actually get to do a good thing. We made an ad for the lovely people at Brandon Trust this month, to help them find the right person to work in their care home. The ad features the words of their employees and their service users – and it sounds lovely. You can hear it here.


Is That Him Off the Telly?

We’re lucky in our office to get the opportunity to hob, and indeed, nob with the great and the good of the glamorous world of celebrity. This month has been no exception.

Our seaworthy friends at Pirate FM brought in actual royalty for their latest campaign. Hugh Bonneville – Earl of Grantham and Paddington’s Dad – came in to voice a series of ads. He was taller than we expected, even more handsome in person, and so nice it was almost silly. 

Then this guy showed up again – seriously, I can’t remember the last time I turned up to work and Frank Skinner wasn’t here. But we wouldn’t have it any other way. Frank spent a day in our studios being funny courtesy of our good friends at Good Broadcast.

And in breaking news – Dominic Byrne from off of the news came in. He was voicing an ad for the big dogs over at Xero – which you can hear, here.

And that, I’m sad to say, is that. A new year has started. Let’s make it a better one than last year – and let’s face it, the bar for doing that is set remarkably, unfeasibly low. Like, it’s not even just on the ground. A team of people armed with industrial drilling machinery have dug a hole and lowered the bar into it.

Here’s to an absolutely average 2017. What a remarkable achievement that would be.

Have our studios STOLLEN your heart?


So - been quite a month, hasn’t it?

Who saw that one coming? Donald Trump has put the NO into November, grabbed America firmly by the p***y and is going to power us all face first and screaming into the boiling centre of the planet where, quite frankly, we now belong.

But Ed Balls has been a laugh on Strictly, eh?

ANYWAY – it’s nearly Christmas! Time to stock up on bin bags to put all your torn wrapping paper in – time for a moderate to serious breakdown in a card shop – time to pretend you don’t like sprouts, even though you do really, we all do, sprouts are god damn great and you god damn know it!

Welcome to the Maple Street Christmas Newsletter – ho-ho-hold on to your hats…



We love clients big and small. From one man and his dog selling a lawnmower from his front garden, to the big names – like Samsung! We’ve produced Samsung’s latest bit of radio creative – and you can listen to it, on your Samsung phone, hopefully.


Sausage FM


You love sausages, of course. Goes without saying. But I bet you don’t love sausages so much you’d set up a radio station, hire a former member of JLS and broadcast the noise of a frying pan for a week, do you?

To celebrate National Sausage Week (basically the English equivalent of Martin Luther King Day), Good Broadcast did exactly that – and we were dead excited to help out. Along with producing all the jingles and imaging, Maple Street hosted former JLS boy JB Gill as he led a week’s worth of sausage based broadcasting. It even featured on Have I Got News for You! One of the most bizarre – and most enjoyable – jobs we’ve ever done. Can’t wait to see what they’ve got planned for National Human Rights Week!



Taking the Pulse

When the political landscape is so topsy-turvy, so extreme, so treacherous, what you need is someone sensible and level-headed to guide you through. Unfortunately, all we’ve got is Ian Stone. The comedy stalwart is helming a brand new weekly podcast called Taking the Pulse, produced by Maple Street Studios. Each week he is joined by comedian Geoff Norcott and former Labour adviser Ayesha Hazarika to pick the funny bones out of another political carcass – it’s really funny, listen here.


Our Famous Mates


It has been raining celebrities here at Maple Street this month. They are literally falling from the sky. We have to get in early to sweep all the celebs off the front step. It’s getting ridiculous. Here’s just a few of the ones who have graced our studios of late.


Good Broadcast delivered us James Buckley of Inbetweeners fame and Jodie Kidd of cars, modelling and Strictly fame – they were here (separately) to discuss gaming and cars (respectively).

Comedy superhero Sarah Millican came in to talk about her new DVD, just in time for Christmas (savvy).

And then Brian Blessed was here again. We cannot keep that man away (and we wouldn’t want to).  Here he is with our Senior Creative Nicki!



So there we go. The end of this month’s newsletter. If you’ve made it this far, well done you. As a special treat, here’s the blooper reel – some of the things I got wrong whilst writing this. Worth sticking around for.

I accidentally spelt ‘house’ with two S’s – so it said ‘housse’, which might’ve been funny if someone had tried to read it aloud.

I didn’t hit space after a comma on one of the lines, which is incorrect formatting. What am I like?

Left the UNDERLINE button on when I wrote ‘You love sausages’ which made it look like a title. Would’ve been a weird and aggressive title, wouldn’t it?

We have a wacky old time here, we really do. Even when the cameras aren’t rolling. Ahh…happy memories…