It’s 2018 and everything is different now!
You’re a different person! You’re in shape! You’re sober! You no longer wake, sweaty and frightened of everything, at 2am and then cry yourself back to sleep! Your body hair is fragrant and perfectly manicured! You live in a bigger house and get on better with your mother! And the world is absolutely fine in every way!
No, just kidding, you’re still an awful person and the world is still a terrible hurtling rock we’re all oddly intent on setting alight. And would we have it any other way?
Anyway, hope your January has been manageable, this was ours…
Radio is Most Trusted Medium
Radio has been voted the most trusted medium, according to a study by the European Commission.
In a recent report, it was revealed that 59% of people across Europe trust their radio, compared to 51% for TV (pathetic), 47% for press (embarrassing), 34% for Internet (oh dear) and 20% for social networks (woeful).
In a time of ‘fake news’, it’s great to know that we still consider our radios a reliable source of information.
Of course, had newsletters been included in the survey, the trust would’ve been 100%, if not higher.
Let’s get straight into this – Procat is the future of this nation.
Procat, or to be more precise, Prospects College of Advanced Technology, is a college (obviously, yes) which has been established to ‘meet the needs of businesses which operate in sectors which are critical to the UK economy’.
So, when they say, ‘advanced technology’, they don’t mean a toaster that sings to you or a watch that stores your emotions - they mean the stuff that is going to be essential to this country’s survival in the future.
These brave young men and women hold our entire futures in their hands, and therefore this might be the most important advert ever made. Think on that for a while. It also sounds nice and we made it.
Welcome to Our New Radio Overlord
Now we say a big ‘hello’ to Matt Hancock! Hello Matt!
Matt has been appointed Secretary of State for Digital, Culture, Media and Sport. He was previously Minister for Digital, during which time he ‘achieved positive developments on licensing for small scale DAB’, which sounds…vague…but good. He was also instrumental in reforming the garbled and ineffective Ts and Cs in radio advertising.
And Matt, oh powerful master, if you’re reading this, please don’t fire me. I have children. Well, not children technically, but mice I have named at tube stations, and if I don’t have a job I won’t get to see them.
Don’t You Know Who I Am?
In this business, glamour is never far away. But, in January, it sometimes feels it. So, we’re here to let you vicariously rub shoulders with the great and the good.
We’ve had a veritable ‘Who’s That?’ of famous faces this month, and they have been absolutely lovely one and all.
The exceptionally friendly Shaun Williamson came in courtesy of our friends at Good Broadcast, to talk about holidays, Big Brother, and laugh politely when everyone hilariously referred to him as ‘Barry’.
Dick & Dom briefly left their bungalow to come in and spend an afternoon in our studios, again courtesy of Good Broadcast. For my money, Dick & Dom are very much the thinking man’s Ant & Dec, who are themselves, of course, a mainstream Adam & Joe, who are, quite frankly, a superior Cannon & Ball, well known for being a slightly blurry Mitchell & Webb. Dick & Dom are also in their 40s now, just in case you want to feel like you’ve been punched in the stomach by time.
And Kris Marshall was here with A Million Ads! Kris is best known as Nick from My Family, DI Humphrey Goodman in Death in Paradise, and the guy in those BT ads that fell in love via a landline.
You can get everything via an app now. Food, a taxi, some money – literally anything. Now, add to that list, a person!
SYFT is an app that finally allows employers and employees to indulge in a long-lasting, mutually beneficial and financially advantageous union. What next?
We made an ad or two for SYFT this month, and you (yes you!) can hear it here!
If You Want To Hire Our Studios – You Gotta Get With Our Friends
Our studio is not just for VIPs like Dick & Dom, Nick from Love Actually and Barry – Shaun Williamson. It’s also for people who didn’t used to be on the telly. People like you.
We have two lovely studios here, and now an extra voice booth, perfect for self-operated voice sessions and podcasts. If you ever need a studio – whether you’re making an advert, recording an audio version of your own obituary, putting together a showreel, or just need a completely silent place to get a bit of peace and quiet for an hour IS THAT TOO MUCH TO ASK LINDA? FOR JUST AN HOUR TO MYSELF!…then get in touch!
Get your briefs out!
Send us through your most troublesome brief and we’ll help you make it into an audio masterpiece.
No obligation - just to show you what we can do.
Is it too visual for radio? Is it a rubbish product? Is it tricky?
Is it something you wish would just go away?
Whatever the reason, hand it over and let us make it shine. Send your tricky briefs through to us at: firstname.lastname@example.org.
Well, there we go.
We made it. January is done.
You can stop now. Get off the treadmill, put down that green drink, stop being honest with friends and family members and just dive headfirst into being your usual, terrible self.
Pick up all your bad habits, rub your face in them, press them into your chest, breathe them in. Welcome back. It’s February now. Time to relax.
Have a great month.